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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM14070
Volume:
6 |
6 |
Jun 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
– Sachets are now becoming popular in the hair care segments. In fact market reports suggest that sachets account for more than 50% sales in India that of bottles. Clearly one can see that sachet packaging is increasingly being adopted by various companies in the hair care category to which are the most used by youngsters to tap the bottom of the pyramid of India FMCG market. Instead they are available in most attractive and innovative packages. Corporations also demanded that bottles marketing has always increased the sales and helped them to cover a major segment of the market. This research aims to study the advantages and disadvantages of sachets , to know the perception of respondents towards the use of sachets and also to identify the factors influencing the use of sachets.Data collected through primary and secondary data.
KEYWORDS
Publication Date
2/5/2022
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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