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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM56924

A Study on User Preferences of Yono SBI Mobile Banking Service at State Bank of India

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM56924

Volume:

10 |

2 |

Feb 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

GA

G. Agalya1

MK

M. Kiresiha2

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Abstract

The study focuses on analyzing customer awareness, perception, and satisfaction levels regarding the YONO SBI mobile banking application of the State Bank of India. With the growing digitalization of banking services, YONO SBI represents a major step toward integrating traditional banking with modern digital platforms. Data was collected through structured questionnaires and analyzed using statistical tools such as percentage analysis, chi-square tests, ANOVA and correlation. The study concludes that improving app stability, customer support, and awareness initiatives could enhance user experience and strengthen SBI’s digital banking adoption.

KEYWORDS

YONO App User Experience Customer Satisfaction Customer Awareness Digital Banking Perception.

Cite This Article

G. Agalya1, M. Kiresiha2, "A Study on User Preferences of Yono SBI Mobile Banking Service at State Bank of India," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 2, Feb 2026.

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Publication Date

2/27/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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