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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM18097

A STUDY ON USERS PREFERENCES OF BOAT LIFE STYLE IN SALEM CITY

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM18097

Volume:

7 |

3 |

Mar 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

BEM

BHARANI ESWARI M

RDR

RAJA DURAI R

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Abstract

Branding plays an important role in creating something different than others because consumer would have identified the company through the brand. Online marketing is a tool that helps the firms to enhance their businesses as it brings convenience to most people all over the world. The objective of a firm is to create brand loyalty in consumer. Branding a new product in new economy via internet needs a lot of effort in doing research. Thinking out of the box could help the firms sometimes because competitive advantage is available. The aim of this research is to understand how important branding is in selling a product. This paper focuses on four aspects which include branding, online marketing, how brands establish brand loyalty and how to brand new product through online advertising in new economy.

KEYWORDS

Air buds boAt product

Cite This Article

BHARANI ESWARI M, RAJA DURAI R, "A STUDY ON USERS PREFERENCES OF BOAT LIFE STYLE IN SALEM CITY," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 3, Mar 2023.

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Publication Date

3/16/2023

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Review Rounds: 2

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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