A Study on Warehouse Location Optimization for E-Commerce Fulfilment Centres

In the rapidly evolving world of e-commerce, warehouse location optimization has emerged as a critical factor for business success, balancing the need for fast delivery with operational cost control. This study investigates the factors influencing location decisions for fulfilment centres, specifically focusing on Logon Logistics in Coimbatore. Using a descriptive and analytical research design, data was collected from 120 logistics professionals. Results indicate that transportation networks are viewed as the most critical factor (weighted average 3.9), while poor inventory management (45%) and delayed shipments (36.67%) represent the primary operational challenges. The study concludes that integrating data analytics, automation, and strategic proximity to customer hubs is essential for maintaining a competitive edge in the modern logistics landscape.