A STUDY ON YOUTH PERCEPTION TOWARDS ROYAL ENFIELD WITH SPECIAL REFERENCE TO HYDERABAD CITY

A STUDY ON YOUTH PERCEPTION TOWARDS ROYAL ENFIELD WITH SPECIAL REFERENCE TO HYDERABAD CITY

G.SRIKANTH

Guide: Prof. P. Venkateswara Rao

MALLA REDDY UNIVERSITY

Maisammaguda, Dulapally,

Hyderabad-500043, Telangana State

ABSTRACT:

The purpose of this study on youth will help us to understand the perception of the youth towards Royal Enfield bikes. It encompasses their prospects and expectations with the company and products of its merchandise, Whether It’s positive or negative .This study additionally investigate the factors which have an effect on the customers to buy the Royal Enfield motorcycles and additionally perceive what youth looking ahead to From the Royal Enfield.

INTRODUCTION:

Royal Enfield is one of the developing and largest Indian bike manufacturing organizations; Headquartered in Chennai, Tamil Nadu, India .In 1901 Royal Enfield delivered to the market its first motorcycles. In 1955 Redditch business Enterprise became accomplice of Madras motors and that they founded “Enfield India”. The Indian government looked for a suitable motorcycle for its police and army, for use patrolling the country's border. It faces many ups and downs and set a benchmark for its retro classic motorcycles in India .The blend of retro-ultra modern aesthetics and strong figure quality make the bike largely popular among the youth.

This survey report is primarily based on the survey which has been performed On Youth within the Hyderabad town. Customer perception and satisfaction helps in order to determine how to increase their customer base, customer loyalty. The main ideal of the report is to observe the youth Belief in the direction of Royal Enfield bikes. The statistics used for the evaluation is primary information and gather through the usage of our own questionnaire. Moment the youth has numerous preferences about their bikes and different brands. Their requirements and prospects are different from one to another.