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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM67925
Volume:
10 |
10 |
Oct 2026
Pages:
1-15
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Bachelor of Business Administration
K.L University
Department of Bachelor of Business Administration
K.L University
The Indian stock market has become an increasingly accessible investment avenue for young people because of mobile trading applications, online financial services and easy access to investment information. This study examines youth participation in the Indian stock market and the factors associated with it, namely awareness, financial literacy, income, risk tolerance, investment objectives, peer influence, digital investment platforms and social media. Primary data were collected through a structured 20-item questionnaire (Google Forms). The dataset analysed contains 120 records of respondents aged 18–25 years, of which 15 are original responses and 105 are synthetic/sample records (Section 5.3); the results are therefore indicative rather than population estimates. The data were analysed with frequency tables, chi-square tests of independence, one-way ANOVA and multiple linear regression. Of the 120 respondents, 48.3% currently invest in the stock market, 52.5% rate their awareness of the market as low or very low, and 71.7% first learned about the stock market from family or friends. Mutual funds are the best-known option (80.0%). Chi-square tests showed that participation was significantly associated with self-rated awareness (χ²(2) = 8.98, p = .011, Cramér’s V = .27) and with the frequency of social-media influence (χ²(2) = 7.59, p = .022, V = .25), but not with age, occupation, income, financial-knowledge indicators, risk willingness, investment objective or use of digital platforms; neither significant association survives a Bonferroni correction for 14 tests. None of the six one-way ANOVAs was significant at the 5% level. The multiple regression model for participation was not significant overall (R² = .082, F(7, 112) = 1.42, p = .204), with awareness as the only significant predictor (B = 0.108, p = .013). The study concludes that awareness, rather than demographic profile, appears to be the most visible correlate of youth participation, and that formal financial education reaches few young investors.
KEYWORDS
This study examined youth participation in the Indian stock market using chi-square tests, one-way ANOVA and multiple linear regression on a 120-record dataset. Slightly under half of the respondents invest, while awareness of the market is low for more than half and learning is mostly informal. Awareness was the only variable that was consistently associated with participation across the chi-square, regression and logistic analyses; demographic profile, financial-knowledge indicators, risk willingness, objectives, digital-platform use and peer influence were not significantly related to participation, and the regression models explained little of the variance. Given the data composition and the other limitations noted above, these findings are indicative. They nevertheless point to a practical direction: raising awareness through formal, reliable financial education may be a more promising route to informed youth participation than relying on informal sources.
Akhter, & Sangmi (2015). Stock market awareness among the educated youth: A micro-level study in India. Vision: The Journal of Business Perspective, 19(3), 210–218. https://doi.org/10.1177/0972262915593661 Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates. Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297–334. Field, A. (2018). Discovering statistics using IBM SPSS Statistics (5th ed.). SAGE Publications. Nag, A. K., & Shah, J. (2022). An empirical study on the impact of Gen Z investors’ financial literacy to invest in the Indian stock market. Indian Journal of Finance Sivaramakrishnan, S., Srivastava, M., & Rastogi, A. (2017). Attitudinal factors, financial literacy, and stock market participation. International Journal of Bank Marketing, 35(5). Study of financial literacy and stock market participation among 408 Indian households. (2026). Study of young and first-time investors in India. Study of young investors’ financial literacy and digital trading platforms.
Publication Date
10/13/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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