A Study Regarding the Way Consumer Psychology is Affected by Digital Marketing

Businesses now frequently use social media to connect with their target market. It has completely changed how companies communicate with their customers and is now a crucial component of their marketing plan. This study aims to look into how millennial consumers’ behaviour is affected by social media marketing. The study will investigate how social media marketing affects consumer behaviour and whether it alters consumers’ intentions to make purchases or their actual behaviour when making purchases. The data for this study will be gathered using a survey questionnaire, and the research methodology will be quantitative. Targeting millennials between the ages of 18 and 35 who have made purchases influenced by social media marketing, the questionnaire will be distributed online. The survey will consist of closed-ended questions and Likert scale questions. Statistical methods like regression analysis and descriptive statistics will be used to analyse the survey data. The study’s findings will show how much social media marketing has an impact on millennial consumers’ behaviour. The study will also determine which social media marketing techniques are most successful at engaging and reaching millennial consumers. The findings of this study will advance knowledge of how social media marketing influences consumer behaviour and offer guidance to companies looking to enhance their social media marketing plans.