A Study to Know the Impact of AI on Sustainability of Products in the Carbonated Beverages
Authors
Narra Shiva Prasad, Student at Universal Business School, Karjat, Raigad, Maharashtra 410201.
Email address: narrashiva195@gmail.com / prasad.narra@ubs.org.in
Abstract:
Carbonated beverage businesses are using artificial intelligence (AI) technology to sustainability in a variety of ways to streamline their processes, boost output, and improve the customer experience. The businesses in the carbonated beverage sector use AI in the following ways, Coca-Cola is enhancing its supply chain administration by utilizing AI. The business has created a platform powered by AI that applies machine learning algorithms to improve its distribution and manufacturing procedures. The platform aids the business in improved demand forecasting, inventory level optimization, cost-effective transportation, voice activated vending machines. PepsiCo: To create novel product formulations, PepsiCo is utilizing AI. The business has developed an AI-powered platform that examines customer preferences and spots market trends. The business can develop new products thanks to this platform. Dr. Pepper Snapple Group: Dr. Pepper Snapple Group is enhancing its marketing initiatives with artificial intelligence. The business has created an AI-driven platform that analyses customer data and enables it to develop more specialized and individualized marketing campaigns. The platform enables the business to deliver more pertinent and efficient marketing messages by assisting in the better understanding of customer preferences and behaviour. Keurig Dr Pepper: Keurig Dr Pepper is using AI to enhance its customer service. The business has created an AI-powered chatbot that can instantly respond to customer inquiries and help. The chatbot uses machine learning algorithms and natural language processing to comprehend customer queries and deliver pertinent and useful responses. Overall, the carbonated beverage industry is using AI technology in a variety of methods.
Keywords- carbonated beverage, artificial intelligence (AI), supply chain administration, demand forecasting, inventory optimization, transportation optimization, voice activated vending machines, product formulation, customer preferences, market trends, marketing campaigns, customer service, chatbot, machine learning algorithms, natural language processing.
