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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM44933

A Study to Measure Market Potential and Customer Buying Motives

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM44933

Volume:

9 |

4 |

Apr 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem44933

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MHK

Ms. Harshitha. K

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Abstract

In today’s ever-evolving market landscape, understanding customer buying motives and assessing market potential has become paramount for businesses aiming to sustain and grow. This study explores the psychological, social, and economic factors influencing customer purchasing decisions, while evaluating the extent of market opportunities across various sectors. Through extensive data collection, market analysis, and literature reviews, the research attempts to identify key trends, behaviors, and motivators that drive customer choices.

KEYWORDS

such as market segmentation consumer psychology buying behavior demand forecasting and market dynamics are central to this study. By examining both qualitative and quantitative dimensions this study offers a holistic view of market potential and customer inclinations essential for strategic planning product development and targeted marketing campaigns

Cite This Article

Ms. Harshitha. K, "A Study to Measure Market Potential and Customer Buying Motives," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 4, Apr 2025. https://doi.org/10.55041/ijsrem44933

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Publication Date

4/17/2025

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Double-Blind Peer Review

Review Rounds: 2

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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