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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM20746
Volume:
7 |
5 |
May 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Cellular phone market in India is one of the tempestuous and turbulent market environments today due to increased competition and uncertainty. Thus it directs to study on customer purchasing behaviour and their brand preferences towards choice brand between different mobile phone brands. The focus of this research is towards examining the teenagers and youth segment. The purpose of this study is to investigate customer’s choice criteria in mobile phone markets by studying factors that influence the teenager’s and youth’s brand preferences while buying a mobile phone in Coimbatore town. In order to accomplish the objective of the study, a sample of 80 consumers was taken by using simple random sampling technique and analyzed the data to provide a better suggestion.
KEYWORDS
Publication Date
5/13/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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