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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM40442
Volume:
9 |
1 |
Jan 2025
Pages:
1-8
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Commerce And Management
Srinath University, Jamshedpur
Commerce And Management
Srinath University, Jamshedpur
In the fast-changing global economy, E-commerce and E-business have become an inner part of business strategies and a powerful tool for economic growth. E-commerce signifies to the medium through which information is exchanged between individuals or organizations, and the electronic-based activities within or within organizations. It’s the business option where the transactions take place through telecommunication networks. Information and ICT integration in business has transformed relationships within organizations and between organizations and individuals. The efficient use of technology in business has improved production, increased customer engagement, and enabled mass customization, and reduces cost. The term e-commerce describes any type of business transactions or information exchange that is carried out through the internet. E-commerce started in the early 70s with innovations such as electronic money transfer. Initially, e-commerce was confined in big companies and a few innovative small businesses. Later, E-commerce was further developed with the starting of electronic data interchange (EDI) which introduced other types of transaction processing. Since then, e-commerce applications have expanded rapidly. E-commerce can be used directly or indirectly in all aspects of human life, such as banking, entertainment, shopping in e-mall, buying stocks online, online processing, or Supply Chain Management. Because of its versatility of applications, e-commerce gained a lot of popularity in 10 years. It has also attracted researchers' attention regarding the new technologies and solving the security issues concerning to electronic transactions.
KEYWORDS
As the number of traditional shoppers continues to grow online, the e-tailer is improving their strategies to entice them to buy online and become their loyal customers. In order to ensure the success of e-commerce, research has proposed several constructs and related variables that are essential for the success of any e-business. An e-business’s success depends entirely on its ability to provide a good user experience. A good user experience will lead to a happy customer Over the years, the study has discussed various e-commerce business success models. It has also discussed the determinative factors that are included in the models and, once implemented, will facilitate the e-business success. Each model focuses on different factors that need to be present in an e-store. But the fundamental factors relate to how effective the system is and how well designed to achieve its business objectives. System quality factors are just the tip of the iceberg when it comes to online customer behaviour & perception factors. We found in this study that there is no such thing as a ‘one size fits all’ model that guarantees customer retention.E-commerce research is constantly evolving as a result of constant innovation, technological advancements, human behavioral changes, etc.The ecommerce model needs continuous research in order to identify emerging factors that impact the ecommerce success based on contextual or user behavior.
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Publication Date
5/19/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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