ADAPTIVE STRATEGIES FOR DIGITAL TRANSFORMATION: A COMPARATIVE STUDY OF BANKING INNOVATIONS AND ROADMAP FOR BANKS IN INDIA
JAYASHREE. R
Research Scholar
UP22G9550008/2023
Department of Commerce
Vels Institute of Science, Technology and Advanced Studies,
Pallavaram, Chennai – 600 117.
&
Dr. S. JAYAKANI
Associate Professor
Research Supervisor & Guide
Department of Commerce
Vels Institute of Science, Technology and Advanced Studies,
Pallavaram, Chennai – 600 117.
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Abstract: This research paper explores adaptive strategies employed in digital transformation within the banking sector, presenting a comparative analysis of innovative practices and proposing a roadmap for banks in India. The digital era has prompted banks to reinvent their operational paradigms, necessitating agile approaches to remain competitive. Through an in-depth examination of banking innovations across global contexts, this study elucidates diverse adaptive strategies that institutions have undertaken to navigate digital transformation challenges.
Focusing on the Indian banking landscape, the paper examines the unique dynamics and challenges faced by banks in this rapidly evolving market. By scrutinizing successful case studies from both domestic and international banks, it identifies key drivers and barriers for digital transformation adoption. Synthesizing these insights, the study develops a comprehensive roadmap tailored specifically for banks in India, offering a strategic framework to guide their digital transformation journey.
The findings of this research focus on effective strategies, organizational restructuring, technological integration, and customer-centric initiatives that can be harnessed by Indian banks to achieve sustainable and impactful digital transformation. By synthesizing global best practices with local nuances, the proposed roadmap provides a robust guide for banks in India to not only adapt to the digital age but also thrive within it.
Keywords:
Ø Operational paradigms
Ø Competitive advantage
Ø Technological integration
Ø Impactful digitalization
Ø Sustainable transformation
Ø Customer-centric initiatives
