Adoption of Holistic Wellness Approaches Among Clients
INNISAIVANI S
ABSTRACT
The growing popularity of holistic wellness practices among global populations has significantly increased the demand for accessible digital wellness services. This study focuses on the adoption of holistic wellness approaches by Non-Resident Indian (NRI) clients through online platforms, with specific reference to VMax Wellness Centre, Coimbatore. As wellness services move into the virtual space, addressing the unique needs of NRI clients—especially across different time zones—has become a critical concern for service providers.
The main objective of this research is to understand the factors that influence the effectiveness and satisfaction of NRI clients when using online wellness services. It investigates how scheduling conflicts, time zone mismatches, user interface design, session reminders, and payment systems affect the overall user experience. Additionally, the study aims to identify features that make digital wellness platforms more accessible and user-friendly for clients from different regions and age groups, including those who may not be very familiar with technology.
The research methodology involved primary data collection through structured questionnaires from 100 NRI clients. The questionnaire was designed based on four key objectives related to time zone management, user preferences, interface usability, and payment convenience. The responses were analyzed using percentage analysis and presented with the help of charts and tables. Microsoft Excel and SPSS software were used for data analysis.
The findings highlight that clients prefer platforms with clear time zone adjustment features, automatic session reminders, multilingual support, and flexible payment options in local currencies. Most respondents emphasized the importance of ease of use and reliable communication with wellness coaches. The study concludes that with appropriate digital solutions and user-centered design, online wellness platforms can significantly enhance the accessibility and efficiency of holistic wellness services for NRI clients.
KEY WORDS:
1. Holistic Wellness
2. NRI Clients
3. Digital Wellness Platforms
