ADVANCEMENTS OF SEARCH ENGINE OPTIMIZATION TECHENIQUES

ADVANCEMENTS OF SEARCH ENGINE OPTIMIZATION TECHENIQUES

S.Sampoornamma1,R.Chandana2,P.Akhila3,S.Swarna4,SK.Rihani5

1Assistant  Professor,Narayana Engineering College,Gudur,A.P,India

2Student,Narayana Engineering College,Gudur,India

3Student,Narayana Engineering College,Gudur,India

4Student,Narayana Engineering College,Gudur,India

5Student,Narayana Engineering College,Gudur,India

ABSTRACT

Because   of  the   presence   of  an   immense number  of  sites,  the  Search  Engine  has  a pivotal occupation of giving the applicable pages to the client, Search Engines, for example,  Google,  use  Page  Ranking Algorithm to rank site pages as per the nature of their substance and their presence over the internet. Site improvement is a course of expanding the possibilities of a site page to show up in the main page of the item. Since, at whatever point the buyer looks for data, they give a specific expression or a catchphrase rather than the total web address, then, at that At  first,  during  the  1990s,  Archie  was  the main internet searcher which was utilized for looking through the File Transfer Protocol (FTP)  records  while  the  primary  text-based web index to be created was Veronica. Search Engine navigates billions of pages which are accessible on the internet, so the web search point, the internet searcher utilize that watchword to  find  the applicable  site pages and show it in a rundown with the most important page at the top. Along these lines, an association could utilize Search Engine Optimization strategies to reach up to its expected  customer  by  showing  up  at  the highest point of the query items. In this paper, we will group and auditing various advancements for website streamlining in light of their significance and their use.

Key Words – SEO, page ranking algorithm, Crawler, Search Engine.