AFTER SALES SERVICE IN AUTOMOBILE INDUSTRY

The auto service industry is not an exception when it comes to the importance of service quality. Customer service after the sale is a major concern here. The many steps that an organization takes to make sure its customers are happy with its goods and services are referred to as “after-sales service.” To spread positive word of mouth, it is necessary to satisfy the requirements and desires of customers. Products and services that meet or exceed customer expectations are ensured by after-sales service. The purpose of this paper is to determine the current level of service quality at a typical automobile dealership in an Indian city. The review was led utilizing a delegate review of respondents, proprietors of one of the famous brand vehicles. In this paper, fulfillment/disappointment of the client has been estimated utilizing standard factual instruments, and an endeavor has been made to find out reason(s) of disappointment by applying underlying driver examination. The service center has begun implementing the necessary suggestions to improve the current level of service quality.