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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65910
Volume:
10 |
7 |
Jul 2026
Pages:
1-8
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

MBA
Keshav memorial Institute of Commerce & Sciences

Humanities and Sciences
Sreyas Institute of engineering and technology

Commerce
KLEF, Deemed to be University
Stock market prediction is a complex and highly dynamic problem influenced by financial, behavioral, and external information factors. This study develops an Artificial Intelligence-based predictive framework that integrates deep learning techniques with sentiment analysis to improve forecasting accuracy. The proposed model combines historical stock price data with unstructured textual data obtained from news articles and social media platforms. Deep learning methods such as Long Short-Term Memory (LSTM) networks are used to capture nonlinear patterns and temporal dependencies in financial time-series data. Sentiment analysis is applied to extract polarity, emotions, and behavioral signals from textual content, which are converted into structured sentiment scores. These sentiment features are integrated with numerical indicators to enhance prediction performance. A sample size of 108 observations is used for empirical validation. Structural Equation Modeling (SEM) using AMOS is employed to examine relationships among latent constructs such as market sentiment, deep learning efficiency, market noise, investor behavior, and prediction accuracy. The findings indicate that hybrid AI models significantly outperform traditional forecasting techniques. Sentiment analysis positively influences prediction accuracy, while market noise has a negative effect. The SEM results confirm statistically significant relationships and acceptable model fit indices. The study concludes that integrating deep learning with sentiment analysis provides a robust, scalable, and intelligent framework for financial forecasting and investment decision-making .
KEYWORDS
This study concludes that Artificial Intelligence-based approaches, particularly the integration of deep learning and sentiment analysis, provide a highly effective framework for stock market prediction. The research demonstrates that traditional forecasting methods are limited in their ability to capture the complex, nonlinear, and dynamic behavior of financial markets. In contrast, hybrid AI models significantly improve prediction accuracy by combining numerical time-series data with qualitative sentiment information derived from financial news and social media platforms. The application of deep learning techniques such as LSTM networks has proven highly efficient in identifying hidden patterns and temporal dependencies in stock price movements. At the same time, sentiment analysis contributes valuable insights into investor behavior, market perception, and psychological factors that influence price fluctuations. The Structural Equation Modeling (SEM) results confirm that both sentiment and deep learning have strong positive relationships with prediction accuracy, while market noise negatively impacts forecasting performance. The model fit indices obtained from AMOS analysis further validate the robustness and reliability of the proposed framework. The findings clearly indicate that hybrid AI models outperform traditional statistical and econometric approaches in terms of accuracy, stability, and predictive power. This confirms the growing importance of artificial intelligence in modern financial decision-making systems. In practical terms, the study suggests that investors, financial analysts, and institutions should adopt AI-driven forecasting models to enhance investment strategies and reduce risk. The integration of real-time sentiment data with deep learning models can significantly improve decision-making efficiency in highly volatile market conditions. In conclusion, the research highlights that the future of stock market prediction lies in intelligent hybrid systems that combine machine learning, natural language processing, and behavioral analytics. Such systems not only improve forecasting accuracy but also provide deeper insights into market behavior. This study contributes to the growing body of knowledge in financial analytics and supports the development of more advanced, reliable, and data-driven investment decision-support systems in the future.
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Publication Date
7/7/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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