AI Changing Marketing for Marketers

AI Changing Marketing for Marketers

Nashrah Arshad, Kshitiz Sharma, Aaditya Singh, Vaishnavi Kavhale

Universal Business School
Karjat, Maharashtra, India

Abstract
Artificial Intelligence (AI) is rapidly transforming various industries including marketing. The use of AI in marketing has made it more efficient and effective than ever before. However, there is a growing concern that AI may soon replace marketers altogether. This research aims to investigate the impact of AI on the marketing profession. Using a qualitative research approach, data was collected through in-depth interviews with marketing professionals and experts in the field of AI. The findings reveal that AI has already had a significant impact on marketing, particularly in the areas of data analysis and personalization. AI-powered tools and algorithms can analyse large amounts of data and provide insights that marketers would not have been able to uncover otherwise. Additionally, AI can create personalized content for individuals based on their preferences and behaviours. However, the research also found that AI is not yet advanced enough to fully replace marketers. While AI can assist with certain tasks, such as data analysis and content creation, it cannot replace the creativity and human touch that marketers bring to the table. Furthermore, there are ethical concerns around the use of AI in marketing, particularly with regards to privacy and bias.

Keyword- Artificial Intelligence; Marketing