AI in Sustainable Retail Packaging: Consumer Awareness in Indian Supermarkets

Retail Packaging is a major contributor to global waste, and with the growing demand for products in India, sustainable packaging is becoming very important. The study figures out how Artificial intelligence (AI) can help create eco-friendly packaging and examines whether Indian Supermarket shoppers are aware of these changes, as well as their willingness to pay extra for such packaging. AI helps design packaging that uses fewer materials, reduces waste, and minimize the environmental impact, while still being durable and affordable. The research was conducted among consumers in both urban areas like Bengaluru and rural regions, using a structured survey method. A sample of 100 respondents provided insights into their demographics, awareness of sustainable packaging, and their willingness to support it financially. Chi-square analysis was used to understand whether factors such as location, income, age or education influence consumer choices related to eco-friendly packaging. The results of this study are intended to help businesses, policymakers and retailers better understand consumer behavior around sustainability in packaging. It highlights the importance of increasing public awareness and creating cost-effective solutions that encourage responsible consumer choices. Finally, the Study also opens up new opportunities for future research into how AI can be used more effectively to support sustainability in the retail sector.