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Stream/Area:
-
Subject:
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Paper ID:
IJSREM45563
Volume:
9 |
4 |
Apr 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This paper focuses on the role of AI in improving customer relationship management (CRM) systems. By integrating AI technologies such as machine learning, predictive analytics, and natural language processing, it is possible to offer more personalized and efficient services. Ultimately, this can develop stronger relationships with customers. One sees in this paper the crystallization or illustration of an important development: this is how AI is turned into a powerful tool for companies striving with little or no results in sight to maintain high levels of customer satisfaction and long- term retention of clients. At the same time, this chapter covers customer care strategies geared for the new business environment.
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Publication Date
4/23/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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