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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM67563

AI-Powered Virtual Cosmetic Try-On and Shade Recommendation for E-Commerce Platform

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM67563

Volume:

10 |

9 |

Sep 2026

Pages:

1-10

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM67563

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

Gaurang Moharle

Gaurang Moharle

Department of Computer Science and Engineering

P.R. Pote Patil College of Engineering and Management, Amravati

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Ved Sawarkar

Ved Sawarkar

Department of Computer Science and Engineering

P.R. Pote Patil College of Engineering and Management, Amravati

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Arnav Taley

Arnav Taley

Department of Computer Science and Engineering

P.R. Pote Patil College of Engineering and Management, Amravati

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Ninad Ghodmare

Ninad Ghodmare

Department of Computer Science and Engineering

P.R. Pote Patil College of Engineering and Management, Amravati

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Swaraj Mahalle

Swaraj Mahalle

Department of Computer Science and Engineering

P.R. Pote Patil College of Engineering and Management, Amravati

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Mentors

Prof. Ankita M. Bhoyar

Prof. Ankita M. Bhoyar

Department of Computer Science and Engineering

P.R. Pote Patil College of Engineering and Management, Amravati

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Abstract

Online cosmetic shopping presents a challenge because customers cannot physically test products or determine which shades are most suitable for their skin tone. This project proposes an AI-powered e-commerce platform that combines personalized shade recommendation with virtual cosmetic try-on. The system analyzes facial features and skin characteristics to recommend suitable lipstick shades and uses computer vision to detect the user's lips and render the selected shade on the live facial image. MediaPipe, OpenCV, NumPy, and Scikit-learn are used for facial landmark detection, image processing, skin-tone classification, and shade recommendation. The integration of these capabilities with an e-commerce platform provides an interactive product discovery and purchasing experience while reducing uncertainty during cosmetic selection.

KEYWORDS

Artificial Intelligence Virtual Cosmetic Try-On Shade Recommendation Computer Vision Skin Tone Analysis Facial Landmark Detection Lip Segmentation Image Processing Machine Learning E-Commerce.

Cite This Article

Gaurang Moharle, Ved Sawarkar, Arnav Taley, Ninad Ghodmare, Swaraj Mahalle, Prof. Ankita M. Bhoyar, "AI-Powered Virtual Cosmetic Try-On and Shade Recommendation for E-Commerce Platform," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 9, pp. 1-10, Sep 2026. https://doi.org/10.55041/IJSREM67563

Full Article/Conclusion

The AI-Powered Virtual Cosmetic Try-On and Shade Recommendation System for E-Commerce provides an integrated web-based solution for addressing the major challenges associated with purchasing cosmetic products online. The proposed system combines product browsing, AI-based shade recommendation, virtual lipstick try-on, shade comparison, cart management, and online purchasing within a single e-commerce platform. The system uses computer vision and image-processing techniques to detect facial and lip regions, analyse relevant skin characteristics, recommend suitable lipstick shades, and render the selected shade on the user's lips. The virtual try-on component uses facial landmark detection, lip segmentation, colour processing, and blending techniques to generate a realistic preview. The system is directly connected with the e-commerce product-selection and purchase workflow, allowing users to move from shade visualization to cart and checkout. The proposed methodology combines facial landmark detection, skin-tone analysis, machine learning, lip segmentation, OpenCV-based colour processing, and e-commerce integration. The system can be evaluated using parameters such as detection accuracy, processing speed, rendering quality, usability, user satisfaction, and performance under different faces, skin tones, lighting conditions, and camera angles. Overall, the proposed system aims to reduce uncertainty during online cosmetic shopping by allowing customers to visualize lipstick shades before purchasing. It provides a more interactive shopping experience and has the potential to reduce incorrect shade selections and product returns. The system also provides a scalable foundation for future cosmetic applications such as virtual eyeshadow, blush, foundation, and other AI-assisted makeup recommendations.

References

[1]   T. Li, R. Qian, C. Dong, S. Liu, Q. Yan, W. Zhu, and L. Lin, “BeautyGAN: Instance-Level Facial Makeup Transfer with Deep Generative Adversarial Network,” in Proceedings of the 26th ACM International Conference on Multimedia (MM ’18), Seoul, Republic of Korea, 2018, pp. 645–653. doi: 10.1145/3240508.3240618. Available: https://dl.acm.org/doi/10.1145/3240508.3240618   [2]   H. Chang, J. Lu, F. Yu, and A. Finkelstein, “PairedCycleGAN: Asymmetric Style Transfer for Applying and Removing Makeup,” in Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR), 2018, pp. 40–48. doi: 10.1109/CVPR.2018.00012. Availabe: https://openaccess.thecvf.com/content_cvpr_2018/html/Chang_PairedCycleGAN_Asymmetric_Style_CVPR_2018_paper.html   [3]   S. Saito, T. Li, and H. Li, “Real-Time Facial Segmentation and Performance Capture from RGB Input,” in Computer Vision – ECCV 2016, Lecture Notes in Computer Science, vol. 9914, Springer, 2016, pp. 244–261. doi: 10.1007/978-3-319-46484-8_15. Available: https://link.springer.com/chapter/10.1007/978-3-319-46484-8_15   [4]   I. Goodfellow, J. Pouget-Abadie, M. Mirza, B. Xu, D. Warde-Farley, S. Ozair, A. Courville, and Y. Bengio, “Generative Adversarial Nets,” in Advances in Neural Information Processing Systems 27 (NeurIPS 2014), 2014, pp. 2672–2680. Available: https://proceedings.neurips.cc/paper_files/paper/2014/hash/f033ed80deb0234979a61f95710dbe25-Abstract.html   [5]   H.-J. Chen, K.-M. Hui, S.-Y. Wang, L.-W. Tsao, H.-H. Shuai, and W.-H. Cheng, “BeautyGlow: On-Demand Makeup Transfer Framework With Reversible Generative Network,” in Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR), 2019, pp. 10034–10042. doi: 10.1109/CVPR.2019.01028. Available: https://openaccess.thecvf.com/content_CVPR_2019/html/Chen_BeautyGlow_On-Demand_Makeup_Transfer_Framework_With_Reversible_Generative_Network_CVPR_2019_paper.html   [6]   S. An, J. Chen, Z. Zhu, F. Zhou, Y. Yang, Y. Ma, X. Liu, and H. Zhu, “ARCosmetics: A Real-Time Augmented Reality Cosmetics Try-On System,” Frontiers of Computer Science, vol. 17, no. 4, Art. 174706, 2023. doi: 10.1007/s11704-022-2059-8. Available: https://journal.hep.com.cn/fcs/EN/10.1007/s11704-022-2059-8   [7]   C. Guan, S. Wang, and A. W.-C. Liew, “Lip Image Segmentation Based on a Fuzzy Convolutional Neural Network,” IEEE Transactions on Fuzzy Systems, vol. 28, no. 7, pp. 1242–1251, 2020. doi: 10.1109/TFUZZ.2019.2957708. Available: https://ieeexplore.ieee.org/document/8929014   [8]   S. S. Kamble, C. H. Muntean, and A. A. Simiscuka, “A Hybrid HSV and YCrCb OpenCV-Based Skin Tone Recognition Mechanism for Makeup Recommender Systems,” in 2024 International Wireless Communications and Mobile Computing (IWCMC), 2024, pp. 1224–1229. doi: 10.1109/IWCMC61514.2024.10592313. Available: https://ieeexplore.ieee.org/document/10592313   [9]   P. Afshar, J. Yeon, A. Levitskyy, R. Suresh, and A. Banitalebi-Dehkordi, “Improving the Accuracy of Beauty Product Recommendations by Assessing Face Illumination Quality,” 2023. Available: https://www.amazon.science/publications/improving-the-accuracy-of-beauty-product-recommendations-by-assessing-face-illumination-quality

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Publication Date

9/29/2026

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Double-Blind Peer Review

Review Rounds: 2

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