AIML and Remote Sensing System Developing the Marketing Strategy of Organic Food by Choosing Healthy Food
Kunchakuri Anusha1, M Mounika, Ravindra Changala, Annapurna Gummadi
Assistant Professor, Department of CSE, TKR College of Engineering and Technology, Hyderabad.
Assistant Professor, Department of CSE(DS), TKR College of Engineering and Technology, Hyderabad.
Assistant Professor, Department of Information Technology, Guru Nanak Institutions Technical Campus, Hyderabad.
Sr. Assistant Professor, Department of CSE(DS), CVR College of Engineering, Hyderabad.
Abstract: The growing demand for organic and healthy food products has prompted the need for innovative marketing strategies to educate consumers and help them make informed choices. This paper explores the integration of Artificial Intelligence and Machine Learning (AI/ML) technologies with remote sensing systems to develop a data-driven marketing strategy for organic food selection and promotion. By harnessing the power of AI/ML in analyzing remote sensing data, we aim to provide consumers with accurate information about the health benefits and quality of organic food products, ultimately contributing to healthier lifestyles and sustainable consumption. An emerging technology in agriculture is artificial intelligence. Tools and equipment powered by artificial intelligence have really raised the bar for the agriculture industry. This new technology has boosted immediate monitoring, processing, and collecting as well as crop yield. The most modern computerised systems that use drones and remote sensing have significantly improved the agricultural sector. Furthermore, by providing cyclic data on the state of the yield during the examined periods at various degrees and for various factors, remote sensing has the potential to promote the development of agricultural applications with the purpose of overcoming this major challenge. To determine many essential factors, such as plant detection, yield recognition, crop quality, and numerous other techniques, a variety of high-tech, computer-supported structures are developed. This study describes the methods used to analyse the data gathered in order to increase production, predict impending hazards, and lighten the strain on farmers.
Keywords: Food environment, obesity, food insecurity, food shopping, healthy food marketing.
