An AI-Driven Framework For Predictive Customer Experience And Personalized Digital Marketing: An Empirical Study with Special Reference to Coimbatore District, Tamil Nadu

AI-driven digital marketing offers organizations an opportunity to move from broad targeting toward predictive, contextual, and individualized customer experiences. This article proposes an integrated empirical framework in which AI capability improves predictive relevance and personalization quality, which then influence customer experience, engagement, satisfaction, and purchase intention. Trust is positioned as an enabling mechanism, while privacy concern is treated as a potential constraint and moderator. For businesses in Coimbatore District, the strategic priority should therefore be responsible personalization: the goal is not simply to make marketing more targeted, but to make customer interactions more relevant, useful, transparent, and trustworthy. The proposed research design provides a practical basis for collecting and analysing primary data without overstating findings that have not yet been empirically observed.

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