An Analysis of Herding and Hedging Behaviour in Individual Share Purchases on the Angel One Online Trading Platform

This study explored investor behavior through descriptive analysis. The findings revealed that a significant portion of respondents (48%) fell within the 30-40 year age group and identified as conservative investors (76%). Stock markets (36%) and insurance (32%) emerged as the most preferred investment options. While a preliminary regression analysis hinted at a potential relationship between investment behavior and factors like age, the limited sample size necessitates further research with a larger sample or alternative models to establish more conclusive results. The study will look at how the platform’s features, learning materials, and advisory services could affect investment behaviour via the eyes of Angel One’s clientele.Angel One may get important insights from the project’s findings to better understand their clientele and customise their products to meet the demands of certain investors and decision-making procedures. It may also advance knowledge on the conduct of individual investors in the Indian stock market.