An Analysis on Enhancing Supplies Relationship Between Management and Customers and also its Strategies with Special Reference to Shiva Enterprises Bangalore North

An Analysis on Enhancing Supplies Relationship Between Management and Customers and also its Strategies with Special Reference to Shiva Enterprises Bangalore North

AUTHOR 1: NARASEGOWDA A K

IV Sem MBA, RRIAS, RR institutions

Bangalore university, Bangalore,

Email ID: Prajwalgowdaprajwalgowda218@gmail.com

AUTHOR 2: GEETHA R

Assistant professor, RRIAS, RR institutions

Bangalore university, Bangalore

Email ID: rgeetha691@gmail.com

ABSTRACT:

This study explores strategies for enhancing the relationship between management and customers, with a focus on Shiva Enterprises, a key player in the supply chain industry in Bangalore North. Strong customer relationships are critical for business success, and Shiva Enterprises has adopted several practices to build trust and satisfaction. The company emphasizes transparency, consistent communication, and high-quality service to foster long-term relationships.

Key strategies include personalized services, real-time tracking through technology, and flexible delivery schedules to meet customer needs. Additionally, Shiva Enterprises utilizes customer feedback and a robust Customer Relationship Management (CRM) system to maintain effective communication and improve service delivery.

The study also highlights the importance of understanding local market nuances in Bangalore North, tailoring services to meet regional customer preferences. These efforts have positioned Shiva Enterprises as a reliable, customer-centric business in the region. Overall, the research shows that focusing on customer satisfaction through strategic management and communication practices can significantly enhance business performance and customer loyalty.

KEYWORDS:Customer Relationship Management (CRM),  Supply Chain, Customer Satisfaction, Management Strategies, Bangalore North