An Analysis on Exploring the Role of Social Media in Talent Acquisition Field and its Leverage on Digital Platforms at Caasdi Global, Bangalore

An Analysis on Exploring the Role of Social Media in Talent Acquisition Field and its Leverage on Digital Platforms at Caasdi Global, Bangalore

Author 1: ANAINA T,

 IV Sem MBA, RRIAS, RR Institutions

Bangalore University, Bangalore,

Email ID: anainathottiyattil4149@gmail.com

          Author 2: MEGHA K MURTHY

Assistant Professor, RRIAS, RR Institutions

Bangalore University, Bangalore

        Email ID: meghamurthy194@gmail.com

ABSTRACT

This study explores the role of social media in the talent acquisition process, focusing on its impact and leverage within digital platforms at CAASDI Global, Bengaluru. With the increasing reliance on digital tools, social media platforms have emerged as powerful channels for recruiting, offering companies an opportunity to reach a diverse and global talent pool. The research examines how CAASDI Global has incorporated social media into its recruitment strategies, assessing the effectiveness of platforms like LinkedIn, Twitter, and Facebook in attracting top talent. By analysing recruitment data, candidate engagement, and brand visibility, the study identifies the benefits and challenges of using these platforms. The findings highlight the significant role social media plays in improving recruitment outcomes, streamlining processes, and enhancing employer branding, while also addressing the potential risks and ethical concerns related to online recruiting.

Keywords: Social Media, Talent Acquisition, Digital Platforms, Recruitment Strategy, Employer Branding.