An Analysis on the Impact of Digital Marketing on Consumer Buying Behaviour for Grocery Products in NCR Region: A Market Research on Swiggy Instamart

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An Analysis on the Impact of Digital Marketing on Consumer Buying Behaviour for Grocery Products in NCR Region: A Market Research on Swiggy Instamart

Abhijeet Singh *1, Dr. Nishtha Dwivedi *2

Researcher, Department of Management, School of Business, Galgotias University*2

Guide, Department of Management, School of Business, Galgotias University

ABSTRACT

This enquire about paper examines the impact of computerized promoting on shopper buying behavior, particularly for basic supply items in the NCR (National Capital Locale) with a center on Swiggy Instamart. With the rise of e-commerce and the expanding entrance of web and smartphone utilization, advanced showcasing has developed as a basic methodology for drawing in and holding shoppers. This paper investigates different advanced showcasing methods utilized by Swiggy Instamart and assesses their viability in affecting buyer buy choices. Essential information collected through overviews and auxiliary information from industry reports have been analyzed to get it buyer inclinations, behavioral designs, and the part of computerized advancements in forming buying habits.

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