An Analysis on the Perception of Investors in FD, RD & Other Loan Products with Special Reference to Ujjivan Small Finance Bank, Mysore

An Analysis on the Perception of Investors in FD, RD & Other Loan Products   with Special Reference to Ujjivan Small Finance Bank, Mysore

Author 1: Irfaaz Shariff F

IV Sem MBA, RRIAS, RR Institutions

Bangalore University, Bangalore,

Email ID: irfaazs9@gmail.com

Author 2: Geetha R

Assistant Professor, RRIAS, RR Institutions

Bangalore University, Bangalore

Email ID: rgeetha691@gmail.com ,

ABSTRACT

The study explores the perception of investors toward Fixed Deposits (FD), Recurring Deposits (RD), and other loan products, with a special focus on Ujjivan Small Finance Bank. The financial landscape is evolving, and understanding investor behaviour in small finance banks is critical for designing effective financial products. The study aims to identify the factors influencing investor preferences, the relative attractiveness of these products, and their overall satisfaction levels. Primary data was collected through a structured questionnaire administered to a sample of Ujjivan Small Finance Bank customers. Statistical tools like the T-test and ANOVA (F-test) were employed to analyse the data. The T-test was used to compare the means of two groups, such as gender-based or age-based preferences for financial products. ANOVA helped identify significant differences in perceptions across multiple demographic groups, such as income levels or education backgrounds.

KEY WORDS: Marketing Automation, Lead Generation, Logistics Industry, Business Growth, Data Analytics, Customer Engagement