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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM66471
Volume:
10 |
8 |
Aug 2026
Pages:
1-5
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department Of Commerce and Management
Vidyavardhaka First Grade College, Mysuru
The purpose of this review paper is to look at how digital marketing affects things and why it's so important for both customers and those who do marketing. The paper starts by explaining what digital marketing is, then it talks about the different ways digital marketing is done, how it's different from traditional marketing, and the good and bad sides of using digital marketing today. The world is moving from using old, physical methods to digital ones, and marketing is no different. As technology gets better, more and more people are using digital marketing, social media advertising, and search engine marketing. The number of people using the internet is growing quickly, and digital marketing benefits the most because it depends on the internet. Customers' ways of making purchases are changing, and they are more interested in digital marketing than traditional marketing methods.
KEYWORDS
Individuals are investing more in online content and companies that find it hard to digest this fact in their advertising strategy need to adjust quickly. The more time individuals spend on the internet every year, the more digital platform they use play an ever-developing function in their lives. The main aim of digital India is to promote digital medium. Because people can use digital platform any time anywhere from the world companies needs to change their marketing strategy from traditional to digital.
1. Yasmin. S. Tasneem and K. Fatema, “Effectiveness of digital marketing in the challenging age: an empirical study,” Journal of International Business Research and Marketing, vol. 1, no. 5, Apr., pp. 69-80, 2015. 2. Bhagowati and D. M. Dutta, “A study on literature review for identifying the factors impacting digital marketing,” International Journal of Sales & Marketing Management Research and Development, Aug., vol. 8, no. 3, pp. 1-8, 2018. 3. https://act-on.com/blog/digital-marketing-7-essential-channels/ 4. https://neilpatel.com/what-is-affiliate-marketing
Publication Date
8/3/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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