AN ANALYTICAL STUDY ON INVESTORS PERCEPTION TOWARDS GROWTH-ORIENTED MUTUAL FUNDS

Growth-oriented mutual funds focus mainly on investing in equities and growth stocks. These funds do not provide regular income like dividends but instead aim to increase the value of the investment over time. Investors who are willing to take moderate to high risk usually prefer these funds because of their potential to generate higher returns in the long run. The findings reveal that investors are primarily attracted to growth-oriented mutual funds due to their potential for higher returns compared to traditional investment options. However, factors such as risk perception, past performance, fund manager reputation, and market conditions significantly influence their investment decisions. The study also indicates that younger and higher-income investors are more inclined towards growth funds, while conservative investors remain cautious due to market volatility. Growth-oriented mutual funds have emerged as a popular investment avenue among investors seeking long-term capital appreciation. This study aims to analyse investors’ perception towards growth-oriented mutual funds, focusing on their preferences, level of awareness of investors about mutual funds, investor perception towards growth-oriented mutual funds, satisfaction level of investors, risk tolerance, and factors influencing investment decisions.