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Stream/Area:
-
Subject:
-
Paper ID:
IJSREMWP7034
Volume:
7 |
5 |
May 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Virtual click and fit are digital environments that allow users to visualize and try on clothing items a virtual setting. As online shopping becomes increasingly popular, virtual click and fit have emerged as a potential solution to the challenge of trying on clothes before making a purchase. This research paper aims to explore the effectiveness of virtual click and fit in enhancing the online shopping experience. The paper begin by providing an overview of virtual click and fit technology and its development over time. Next, the paper discusses the benefits and limitations of virtual click and fit, including their potential impact on consumer behavior and their ability to improve the customer experience. The research methodology includes a combination of quantitative and qualitative research methods, including surveys, interviews, and user testing. The results of the study demonstrate that virtual trail rooms have the potential to enhance the online shopping experience and increase customer satisfaction. The paper concludes by discussing the implications of these findings for retailers and future research directions in this area.
KEYWORDS
Publication Date
5/30/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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