AN EFFECTIVE ANALYSIS ON EMPLOYEE RETENTION IN THE AGE OF GEN Z: With Special Reference to Larsen & Toubro Limited, Chennai

This study investigates the key factors influencing employee retention among Generation Z (Gen Z) employees at Larsen & Toubro (L&T) Limited, Chennai — one of India’s foremost engineering and construction conglomerates. As Gen Z increasingly enters the professional workforce, their distinct values centred on career advancement, work-life balance, organisational culture, and meaningful engagement are reshaping human resource practices in traditional industrial firms. A descriptive research design was adopted, employing a structured questionnaire to survey 100 respondents from L&T. Statistical tools including Percentage Analysis, Chi-Square Test, and ANOVA were applied using SPSS. The findings reveal that career growth, recognition, work environment, and training are the primary determinants of retention intent among Gen Z employees. Chi-Square analysis confirmed statistically significant associations between demographic variables (gender, age, educational qualification, designation, and income) and employee satisfaction. ANOVA indicated that organisational culture and work environment significantly influence retention based on age group. The study concludes that traditional retention strategies must be recalibrated to reflect the aspirations of a purpose-driven, digitally fluent generation, and provides actionable recommendations for L&T and similar organisations in the engineering sector.