AN EFFECTIVE STUDY ON “HOW CAN PACKAGING AFFECT CONSUMER CHOICES AS AN EFFECTIVE MARKETING TOOL?” IN CONTEXT TO GHAZIABAD, UTTAR PRADESH

The goal of this study is to examine how toothpaste packaging in India may affect customer purchasing decisions. Online mode was used to acquire data from 50 samples. Packaging and its attributes, such as color, picture inserts, design, amount of goods, printed information, innovations, font style, etc., have a significant impact on the consumer’s purchasing choice. The main goal of this study is to discover the packaging components that enhance the value of dentifrices and hence affect customer purchasing decisions. In addition to assisting marketers in rethinking the packaging of oral care products, this research will provide strategists with the knowledge they need to develop fresh approaches. Additionally, enterprises should strive on offering larger product sizes that would save their clients’ money because of the size of Indian families.