AN EMPIRICAL INVESTIGATION OF E-BANKING IN INDIA: EMPLOYEE PERCEPTION

AN EMPIRICAL INVESTIGATION OF E-BANKING IN INDIA: EMPLOYEE PERCEPTION

Dr. Laxminarayana Bhat A

Principal

Besant Evening College

Mangalore.-575003

Karnataka

Dr. Prasanna Kumar M G

Assistant Professor

Department of Commerce

Besant Evening College

Mangalore.-575003

Karnataka

ABSTRACT

Of late the banking industry has undergone rapid changes characterised by a series of fundamental developments all over the world including India. Most significant among them is the advancement in information technology as well as communication systems. The major objective of the study has been to analyse the perceived level of satisfaction of the employees with the introduction of ICT in the banking sector. This study is restricted to the employees in the banks and the geographical area is confined to Dakshina Kannada (DK) District in Karnataka State. The employee respondents from the Corporation Bank, the Karnataka Bank Ltd and the Axis Bank Ltd., chosen at random have been interviewed aiming at gathering primary information. The primary data were gathered through a field survey, using structured Interview Schedules, from the bank employees working in the study area of DK district. The employees in the banks are satisfied with the development of the ICT in the banks. The employee respondents prefer E-banking over traditional banking.

KEYWORDS

Employees’ satisfaction, product diversification, training