An Empirical Study of Franchise Satisfaction in Fast Food Industry Franchise-Based Business

The fast food industry has witnessed significant growth due to urbanization, changing consumer lifestyles, and increasing demand for quick service restaurants and cafés. Franchising has emerged as one of the most effective expansion strategies adopted by food brands to expand their market presence. This research paper examines the level of franchisee satisfaction in the fast food franchise industry and identifies the factors that influence franchise business performance. The study focuses on selected café and bakery franchise brands including The Hazelnut Factory, Sidewalk, Roastery Coffee House, The Butter Story, and Theobroma. Primary data was collected through questionnaires distributed among franchise owners, managers, and employees, while secondary data was gathered from academic journals, books, and online sources. The results indicate that most franchise owners are satisfied with franchisor support, training programs, and marketing assistance. However, challenges such as high operational costs, royalty payments, and increasing market competition affect franchise profitability. The research concludes that effective communication, strong brand reputation, and continuous franchisor support are essential for maintaining franchisee satisfaction and ensuring long-term success in the fast food franchise industry.