An Empirical Study on Consumer Behaviour Towards Acceptance of Electric Four-Wheeler Vehicles

The growing emphasis on environmentally sustainable transportation has significantly increased the relevance of electric vehicles (EVs), particularly electric four-wheelers. This study examines consumer behaviour towards the adoption of electric four-wheeler vehicles by analysing key influencing factors such as environmental awareness, perceived economic benefits, government support, and infrastructure readiness. Primary data were collected through a structured questionnaire administered to selected respondents, and analytical tools such as correlation and regression analysis were employed. The findings reveal that environmental consciousness, cost-related advantages, and the availability of charging infrastructure significantly influence consumer adoption decisions. The study offers valuable insights for policymakers and marketers to promote the widespread adoption of electric vehicles.