An Empirical Study on Consumer Perception and Satisfaction Towards Promotional Strategies of Retail outlets in shopping mall in Coimbatore City

In the increasingly competitive retail environment, effective promotional strategies play a pivotal role in attracting and retaining customers. This study aims to examine consumer perception and satisfaction regarding various promotional strategies employed by retail outlets in shopping malls in Coimbatore City. The research is grounded in primary data collected through structured questionnaires distributed to a sample of mall visitors, supplemented by secondary data from relevant literature. Key promotional tools analyzed include discounts, loyalty programs, in-store displays, digital promotions, and seasonal sales. Statistical tools such as descriptive analysis, correlation, and regression were employed to interpret the data. The findings reveal that consumers are highly responsive to price-based promotions and digital engagement strategies, which significantly influence their satisfaction levels and purchase intentions. The study also identifies demographic variations in perception and satisfaction, highlighting the need for targeted promotional approaches. This research provides valuable insights for retail managers and marketers to optimize promotional strategies for enhanced consumer satisfaction and competitive advantage.