An Investigation on How Consumers Behave in Relation to Digital Marketing

In developing nations like India, the use of internet ads is growing. The increasing popularity of internet advertising has resulted in a constant flow of new clients. A purchase done without adequate consideration is referred to as a “impulse buy” (Baumeister, 2002; Stern, 1962). To find out what motivates people to make purchases online, researchers have examined the findings of an online survey. In this study, 90 internet users participated. This report also covers the administrative concerns and recommendations for additional research. Scholars and marketers may find it helpful to comprehend the tendency of internet shoppers to make impulsive purchases. The primary objective of this The purpose of this article is to examine the factors contributing to the growth of online retail and discover how they impact online buying in general.