AN ORGANISATIONAL STUDY ON PRS TYRES LTD NAMAKKAL

Indian tyre industry is adopting new technologies for improving its products to sustain in the global competition. The main focus is to develop efficient and durable tyres at affordable price by finding the most critical manufacturing process in tyre manufacturing. This paper concentrates on finding the most critical manufacturing process. The views of the experts of various fields have been considered for the same. The result shows that the curing of tyre is the most critical process followed by tyre building. The study proposes the process that can be optimized to enhance the quality of tyre manufacturing. In this paper, we develop an assessment framework to evaluate the systemic greenness of a tyre manufacturing unit by capturing the interactions between the green practices implemented. By reviewing the existing literature, we develop a stakeholder-based green practices framework comprising of operation strategy practices, process practices, employee practices, regulatory practices, customer practices, competition practices, social practices, and supplier practices. Based on the systemic greenness attained, we rank the green practices within stakeholders and also between the stakeholders.