AN ORGANIZATIONAL STUDY AT WINGS BRAND ACTIVATISIONS PVT LTD

AN ORGANIZATIONAL STUDY AT WINGS BRAND ACTIVATISIONS PVT LTD

Sharanya M

UG Student, SOEC, CMR University, Bangalore

Shashi Kumar V

UG Student, SOEC, CMR University, Bangalore

Dr Musaib Ahmad Shariff Ba

Assistant professor, SOEC, CMR UNIVERSITY, BANGALORE

ABSTRACT

Event management is a multifaceted discipline that requires a delicate balance of organizational prowess, creative vision, and strategic execution. This abstract explores the essence of event management, emphasizing its significance in modern society and the intricacies involved in orchestrating successful events . Events serve as powerful platforms for communication, celebration, and networking across various domains, including corporate, social, cultural, and educational spheres. They have the potential to leave a lasting impact on attendees, shaping perceptions, fostering connections, and driving change. However, behind the scenes, event management entails a myriad of tasks, from conceptualization and planning to implementation and evaluation.