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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM56794

Analysing Gadget Purchase Behaviour: Frequency, Spending, and Product Preferences of Young Customers

Stream/Area:

-

Subject:

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Paper ID:

IJSREM56794

Volume:

10 |

2 |

Feb 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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DTN

DR. T. NATHIYA

NJ

NANDHITHA J

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Abstract

Fast-moving tech changes plus growing reliance on digital life shape how younger buyers pick electronic devices. Looking into buying habits of youth means checking how often purchases happen, money spent, choices made. What drives brand picks, feature needs, where things get bought – these form key parts of the look. A set survey reached out to young people, gathering real responses about their gadget routines. Number crunching followed, using percent views and chi-square checks to spot links between cash flow and what gets picked up. Most young buyers pick gadgets when they need them or when new tech comes out, while many also spend freely on well-known brands offering cutting-edge functions. Because shopping online is easy and gives more choices, plus discounts often help, digital stores and official brand outlets see lots of traffic. How much money someone earns, their daily habits, and how up-to-date they are with technology increasingly affect what devices they choose. Companies making or selling electronics can use these patterns to shape better prices, campaigns, and designs aimed at younger audiences.

KEYWORDS

Gadget Purchase Behaviour Young Consumers Electronic Gadgets Spending Behaviour Purchase Frequency Product Preferences Consumer Decision-Making Technology Adoption Brand Preference Online Shopping Behaviour Consumer Spending Patterns Youth Market Analysis.

Cite This Article

DR. T. NATHIYA, NANDHITHA J, "Analysing Gadget Purchase Behaviour: Frequency, Spending, and Product Preferences of Young Customers," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 2, Feb 2026.

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Publication Date

2/23/2026

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Double-Blind Peer Review

Review Rounds: 2

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0

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5

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The authors declare no conflict of interest related to this research work.

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