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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50566

Analysing Investment Behaviour and Financial Planning Practices in Cooperative Housing Societies: A Study of Urban India

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM50566

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50566

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Arpit Nigam

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Abstract

This research investigates the investment preferences and banking behaviors of cooperative housing societies in the context of ICICI Bank’s Special Savings Account (SSA). Despite the bank’s reputation and accolades, the SSA product failed to gain traction. By conducting surveys with key decision-makers of 50 housing societies, the study aims to understand this gap. Using SWOT analysis, the research outlines actionable solutions to align ICICI Bank’s offerings with consumer expectations, especially in semi-urban and urban communal living spaces.

KEYWORDS

Cooperative Housing Societies Banking Needs Investment Behavior ICICI Bank Special Savings Account SWOT Analysis Urban Finance

Cite This Article

Arpit Nigam, "Analysing Investment Behaviour and Financial Planning Practices in Cooperative Housing Societies: A Study of Urban India," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50566

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Publication Date

6/15/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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