Analysis Of Failed Business Products – The HCI Perspective

Most of the leading companies have increased their success through the growing use of HCI methods to avoid wasting precious investment money from failed deployments of inferior technologies and to generate new revenue by identifying under-served needs and then envisioning, designing, and testing innovative products and services that fulfill the under-served needs effectively. Our work aims at Analyzing and Improving various systems where failure to implement principles of HCI leads to failure of the overall business product like Google wave, Google Plus, Google catalogs. The methodology that we followed is collecting various real-time examples where business products failed due to lack of user satisfaction, analyzing these case studies based on HCI principles, and trying to provide an effective solution to make the system more usable.