Loading article...
Loading article...
Stream/Area:
-
Subject:
-
Paper ID:
IJSREM66588
Volume:
10 |
8 |
Aug 2026
Pages:
1-4
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
MBA
Surana College (Autonomous)
MBA
Surana College (Autonomous)
In this paper, we examine the reasons why many individual investors fail to convert financial knowledge into sound investment choices using three specific literacy metrics: budgeting knowledge, saving behavior, and investment knowledge, and how each influences the quality of an investor’s decisions. Our research design is descriptive and explanatory, relying on a quantitative approach: approximately 130 respondents, whose financial literacy levels are measured using a structured Likert-scale questionnaire, and secondary data from existing journals and studies that test the relationship of financial literacy to decision-making efficiency, and identify the most salient behavioral and demographic factors. We will examine these relationships using descriptive statistics, correlation, regression, and factor analysis. We anticipate the data will show what previous work has indicated—that investors with higher levels of financial literacy make more rational, confident, and effective decisions.
KEYWORDS
In contrast, when budgeting practices, consistent saving behavior, and emergency fund creation were examined together, they explained a substantially larger share of the variance in investment decision confidence (R² = 0.2255), with budgeting practices emerging as the single strongest predictor. This demonstrates that the behavioral application of financial knowledge — how investors manage, save, and plan their money on a day-to-day basis — matters considerably more than abstract financial concept knowledge in shaping confident and effective investment decisions. These findings carry practical implications for financial educators, policymakers, and financial service providers. Rather than focusing narrowly on teaching financial theory, literacy initiatives should prioritize building actionable financial habits such as structured budgeting, disciplined saving, and emergency fund planning, particularly among first-time and young retail investors entering markets through digital platforms. Strengthening these behavioral competencies is likely to yield more meaningful improvements in investment decision-making quality than conceptual education alone.
1.Vishwakarma, S. (2026). A comprehensive study on the impact of financial literacy on investment decision-making of individual investors. International Education and Research Journal, 12(1). https://doi.org/10.5281/zenodo.18401340 2.Rahmiyati, N., & Somodiharjo, K. (2025). The impact of financial literacy, investment decision-making, risk tolerance, and behavioral biases on individual investment performance. The ES Accounting and Finance, 3(3), 223–237. https://doi.org/10.58812/esaf.v3i03.668 3.Alam, Z., Sami, L., Aman, M., & Fahad. (2024). Understanding the influence of subjective financial literacy on the investment decisions of individual investors in India. MDIM Journal of Management Review and Practice, 3(1), 18–36. https://doi.org/10.1177/mjmrp.241290938 4. Cucinelli, D., & Soana, M. G. (2023). Financial literacy and sustainable investment choices: The role of financial intermediaries. Research in International Business and Finance, 66, 102027. https://doi.org/10.1016/j.ribaf.2023.102027 5. Shroff, S. J., Paliwal, U. L., & Dewasiri, N. J. (2024). Unraveling the impact of financial literacy on investment decisions in an emerging market. Business Strategy & Development, 7(1). https://doi.org/10.1002/bsd2.337 6. Bhatia, M., Arora, R., & Mehrotra, V. (2024). Interplay between financial literacy, firm’s characteristics, behavioural biases and investment choices—A conditional mediation model. Global Business Review. Advance online public https://doi.org/10.1177/09721509241288622
Publication Date
8/8/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
Documents
Article Views
1
Total views since publication
PDF Downloads
3
Total downloads since publication
Geographic Reach
5
Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.
Plagiarism Screening
This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.
Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
Related research in the same subject area
Loading similar articles...