Analysis of Investor’s Behaviour in Mutual Funds with Reference to SIPs

Analysis of Investor's Behaviour in Mutual Funds with Reference to SIPs

Sumeet Sihag (MBA) Lovely Professional University.

Hari C (MBA) Lovely Professional University.

Abstract—Systematic Investment Plans (SIPs) have become a popular investment strategy, offering a structured approach to wealth creation. This study investigates the factors influencing SIP investment behavior, particularly focusing on monthly income, risk perception, and digital platform usage. Using correlation and regression analysis, the study examines how these variables impact investor decisions and contribute to SIP adoption. The results reveal a strong positive correlation between higher monthly income and increased SIP investments, indicating that individuals with greater financial resources are more likely to invest in SIPs. Furthermore, digital platform usage has a significant influence on investment behavior, underscoring the importance of fintech solutions and online platforms in facilitating SIP participation. In contrast, high-risk perception negatively affects SIP adoption, suggesting that risk-averse individuals are less inclined to invest in SIPs. The findings highlight the need for increased financial literacy, targeted education, and improved digital infrastructure to support SIP growth. By providing data-driven insights into investment patterns, risk management, and digital adoption, this research contributes to a deeper understanding of investor behavior, which can help financial institutions develop strategies to enhance SIP participation and promote financial inclusion.

Keywords—Augmented Reality, Fashion Retail, Customer Engagement, Virtual Try-On, 3D Product Visualization, Consumer Behavior, Brand Loyalty, AR Technology.