Analysis of the Relationship Between Interest Rate Changes on Consumer Spending: At Amazon

This thesis examines the relationship between interest rate changes on consumer spending, using Amazon as a case study. Interest rates, a critical macroeconomic variable, influence borrowing costs, disposable income, and consumer confidence, all of which affect spending behavior. The research investigates how monetary policy decisions transmitted through interest rate adjustments create ripple effects throughout the economy, ultimately manifesting in observable changes in consumer purchasing patterns on digital platforms. The study employs a comprehensive analytical framework that considers both macroeconomic indicators and microeconomic consumer behavior patterns. By focusing on Amazon as the primary case study, the research leverages the company’s extensive data ecosystem and market position to understand broader consumer spending trends.