Analyzing OPPO’s Digital Marketing Effectiveness and Its Impact on Consumer Engagement

Analyzing OPPO's Digital Marketing Effectiveness and Its Impact on Consumer Engagement

Name: Shrishty Pal

Abstract

In an era where digital presence determines brand success, OPPO’s marketing evolution offers a case study on balancing analytics and engagement. This research explores how OPPO leverages digital tools—ranging from social media campaigns to AI-driven insights—to shape consumer perceptions and forecast demand. The study applies a mixed-methods approach, combining survey data with time series forecasting to evaluate marketing efficiency. Findings indicate moderate campaign effectiveness, with visibility high but conversion low. The paper recommends authenticity in content, improved UI/UX, and AI-based targeting to enhance long-term consumer loyalty.

To address this gap, the study applies time series analysis techniques—such as ARIMA (Autoregressive Integrated Moving Average) and Exponential Smoothing—on historical sales data in conjunction with digital marketing metrics (including ad impressions, engagement rates, and online traffic). The research investigates how these online marketing variables influence purchasing intent and consumer demand patterns over time.

By incorporating consumer behaviour insights derived from digital platforms, this study aims to build a more accurate and responsive forecasting model tailored to OPPO’s marketing and sales ecosystem. The findings are expected to offer strategic implications for retail businesses in optimizing digital marketing budgets, aligning inventory with real-time demand, and enhancing overall predictive accuracy. Ultimately, this data-driven approach contributes to more informed business decisions, helping brands like OPPO stay competitive in a fast-evolving retail landscape