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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM59381

Analyzing the Effectiveness of Customer Feedback Mechanisms in Digital Marketing: Evidence from Spectra Plast India Pvt. Ltd

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM59381

Volume:

10 |

4 |

April 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MJV

Mr. J. Vishnuraj1

MPG

Ms. P. Gopika2

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Abstract

In the contemporary digital environment, customer feedback has become a vital strategic asset for organizations aiming to enhance their marketing effectiveness and customer engagement. This study critically examines the effectiveness of customer feedback mechanisms in digital marketing, with specific reference to Spectra Plast India Pvt. Ltd. The research investigates how feedback obtained through various digital platforms—such as online reviews, surveys, and social media interactions—impacts customer satisfaction, brand positioning, and overall marketing performance.

KEYWORDS

Customer Feedback Analysis Digital Marketing Effectiveness Customer Satisfaction Brand Performance Assessment Data-Driven Decision Making

Cite This Article

Mr. J. Vishnuraj1, Ms. P. Gopika2, "Analyzing the Effectiveness of Customer Feedback Mechanisms in Digital Marketing: Evidence from Spectra Plast India Pvt. Ltd," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 4, April 2026.

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Publication Date

6/3/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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