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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM.GSTCOS093
Volume:
10 |
7 |
Jul 2026
Pages:
1-7
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department Of MBA,
CMR Institute of Technology, Hyderabad, Telangana,
Department Of MBA,
CMR Institute of Technology, Hyderabad, Telangana,
Social media marketing has become one of the most influential promotional tools for smartphone brands because it allows continuous interaction, rapid information sharing, and strong visibility among digitally active consumers. OnePlus has historically relied on online communities, influencer engagement, brand storytelling, and social-first campaigns to build awareness and sustain a strong identity in the premium smartphone segment in India. This research paper examines the impact of social media marketing on brand awareness with reference to OnePlus Company in Hyderabad city. The study is based on primary data collected from 150 respondents through a structured questionnaire. The analysis uses simple statistical tools such as percentage analysis, mean scores, chi-square test, correlation, and regression to evaluate the relationship between social media exposure and brand awareness. The findings indicate that interactive content, influencer-driven communication, and frequent exposure to OnePlus social media campaigns significantly enhance brand recall, recognition, and consumer familiarity. The study concludes with practical suggestions for strengthening OnePlus’s social media strategy in Hyderabad.
KEYWORDS
This study concludes that social media marketing plays a significant role in building brand awareness for OnePlus in Hyderabad city. OnePlus benefits from strong visibility on social platforms through advertisements, creator content, online communities, and ambassador-led campaigns. The primary data analysis shows that higher exposure to social media marketing is associated with stronger brand recall, recognition, and familiarity. Statistical tools such as percentage analysis, mean score analysis, chi-square, correlation, and regression all support the conclusion that social media marketing significantly influences brand awareness. Therefore, OnePlus should continue investing in engaging, informative, and localized social media strategies to strengthen its position in the competitive smartphone market.
· Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies, X(X), xxx–xxx. · Basri, W. S., & Siam, M. R. A. (2017). Social media and its impact on word‑of‑mouth and brand awareness. International Journal of Business and Technopreneurship, X(X), xxx–xxx. · IJRASET. (2023). Impact of social media on sales activities of small businesses in Hyderabad. · Gold N Cloud Publications. (2024). A study on brand preference towards OnePlus mobile phones. · IJPREMS. (2025). A study on marketing strategy of OnePlus and its effects on consumer buying behaviour in Bangalore. · Arkajain University. (2023). Study of OnePlus: Marketing strategies and consumer awareness. · Buildd. (2024). The innovative OnePlus marketing strategy that is taking over the smartphone market. · OnePlus Community. (2021). OnePlus Creators’ League: Community‑driven creator marketing initiative. · Pulse Advertising. (2025). OnePlus influencer marketing case study: Reaching non‑tech audiences through creators. · Emblix Pvt. Ltd. (2025). A study on building brand awareness via innovative creative use of social media marketing.
Publication Date
7/4/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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