APPLICATION OF BUSINESS ANALYTICS IN TOURISM INDUSTRY

The tourism industry is highly complex with multiple players and systems like travel management companies and travel agencies ,call centres ,restaurants , hotels, resorts and other services and the tourism industry also have a lot of computation and challenges on external and internal factors .here the business application that is business analytics can help to sort out the challenges of the tourism industry by using 4 phases of analytics from the process of the collection of historical data to make insights for strategic decision making and strategic planning in this research we study about the applications of business analytics in tourism industry and challenges barriers In tourism industry respect of towards the business analytical side and implementation of business analytics application in tourism management effectively and also understanding the each phases of analytics that is descriptive analytics , predictive analytics , prescriptive analytics and optimum analytics . and examining the how the business analytics help in to increase effective smooth operation in external and internal phases of business and how it enhance the customers satisfaction by using the data and forming to insight for the strategic decision with some analytical process and techniques in the tourism industry and also helps in competitive advantage and understanding how business analytics can sort the challenges and barriers in tourism industry.