Application of Digital Marketing Strategies to Enlarge Profits of the Organization

Application of Digital Marketing Strategies to Enlarge Profits of the Organization

Kaif Ahamed, Subroto Ganguly

Galgotias University

ABSTRACT

In this fast- growing world, marketers are facing new challenges and openings within this digital age. Digital marketing is the perpetration of electronic media by the consumer to promote the products or services into the request. The overall end of digital marketing is attracting guests and allowing them to interact with the brand through digital media. Now, marketing has reached fully at a new scale with the invention of the internet and redounded in the emergence of digital marketing. The significance of digitalization and online presence involved companies in tough competition for client’s attention. The strengths and sins of the digital marketing strategy of the company were indicated through analysis of the factual situation, which proved insufficiency its approaches. The working plan for the enhancement of the scenario was suggest by the author. It includes recommendations on the optimization of social media channels and the application of content marketing. This composition focuses on the significance of digital marketing for both marketers and consumers. This study has described colorful forms of digital marketing, the effectiveness of it and the impact it has on the establishment’s deals